Hey, what's wrong with this picture — that makes it so right?
So irresistible to the eye and brain…
Is your brand that irresistible "Hey" to your customer?
Or are you signalling: "Been there, done that"?
Are your customers seeing, feeling, something different about you?
Compelling, intriguing them at first sight, to know more?
Engaging their imagination to win their interest?
Neuroscience shows brain interest leads to (heart) trust.
A different point of view leads us to new ideas.
New ideas — the diver diving up — trigger an irresistible
move inside us to stop and consider a product or service — a world
that might be better. Smarter. More relevant. 
Turn the image back to its normal, "correct" position,
with the diver diving down, and it's just another pretty picture. 
And you're so much more than that, right? 

published on medium

Latest Update: Feb 23, 2017