Try not to become a person of success but rather to become a person of value. ~ Albert Einstein
To be or not to be, that is the question. ~ William Shakespeare
Shake things up. Be an Albert Shakespeare (or William Einstein).
Before you begin any messaging, check your brand’s “To Be” list
for values like Be Honest, Be Helpful, Be Thorough, Be Responsive,
Be Remarkable, Be Happy.
Ensuring that your every idea and action is undertaken with the values your customer would be happy to reward you for being.
To Be or Not to Be questions:
1. What value do you create for your customer?
2. What values persuade customers to stay with you even if they could save money elsewhere?
3. What is your “To Be” list today and every day?
There’s a reason Shakespeare didn’t write “To do or not to do” as the eternal question.