There you are. Just you and a friendly stranger. Waiting in line. Sitting next to each other on a plane or train. You talk about companies. About brands. And one of you asks, “Hey, if a company were human, a real person, which brand would be the best lover?” What if you asked yourself — asked your team — “how are we as a brand being human? How are we listening? Engaging? How are we genuinely helping our customers to… truly love our brand?”

Latest Update: Jun 05, 2016