No focus groups. Just you and a friendly stranger at a cafe or waiting in line. One-on-one conversation. About all kinds of things. Like what people buy and why. So, you have some fun and ask, “Well, if a company were a real person, which brand would you really trust?” And, “If brands were human, who would you want to date?”…

Five Reasons For Knowing How Your Customers Feel.

1. 67% of customers make purchases based on social recommendations online.

2. 90% refer to online reviews before making a purchase.

3. 9X to 15X: The “word of mouth” factor of one unhappy customer.

4. 4X to 6X: The “word of mouth” factor of one happy customer.

5. 86% of customers would pay more for a better customer experience.

Sources: Econsultancy, Adobe, White House Office of Consumers Affairs, McKinsey Experian, Gigya