Customers seek remarkable brand experiences, like water for a parched soul. Slake their thirst.
WYNN HOTEL AND CASINO, is about another kind of winning: service.
ILFORD PHOTO: Black-and-white photographers were thirsty for a brand that understood their art.
How LIFETIME STUDIOS in Queens won business away from Manhattan.
TIME HOTEL cultivated a creative niche for the right-brained business traveler.
ILNY needed to feel the love from the whole state, not just the city.
OFFICE MAX showed it knew its customers only too well.
IRONBOUND BANK needed to relate to its bread and butter prospects like the entrepreneurs they are.
UMDNJ needed grants and donors to be aware of its community, national and global achievements.
TIMBERLINE COLOGNE established its scent for a hot, yet playful kind of romance.
CONSUMER REPORTS showed the teeth of its new Web watchdog.
CORCORAN needed to tease and buzz the fireplace, rooftop and other amenities of its new “240” residence.
MEADOWLANDS RACETRACK required a new dialog with a younger crowd.
HACKENSACK needed to establish itself as the choice of women first, then of their families.
UNIVERSITY OF PENN HEALTH needed to relate its name with the emotional needs of its community.
LONDON’S FAMOUS UNDERGROUND LOGO was to be a new clothing brand, connecting on a raw, authentic level with the the deeper intellectual and emotional conflicts under the surface of today’s teenager.
THE ANTI-COUNTERFEITING COALITION: When Prada, Versace, Swatch, Tiffany, Dior, Benetton, et al, gathered in Washington, D.C. for the Anti-Counterfeiting Coalition, their problem and its marketing solution in an urgent, new way: Fake brands kill real people.