HomeWork (Page 2)

How a Brand Rings True

Business Challenge: Local NJ hospital invested heavily in its facilities to be the best in its area and

Customer Journey Experience

Business Challenge: Customer journey mapping, and tracking, had become for the sales team another kind of annoying to-do ...

Reach Them in Their Deepest Place

Business Challenge: Create the pilot program for a 12-15 year old, youth-clothing brand called Underground, a licensed agreement

Healthcare That’s Quicker to the Heart

Business Challenge: The admittedly boringly academic University of Pennsylvania Health asked me to help their brand: 1. Connect and ...

Rising Above the Annual Reports

Business Challenge: GlobeOp, a hedge fund technology software platform, was on a mission to rise above its competitors. Not ...

Dear Brand, This is Me, Tina

Business Challenge: Marketing oneself as “understanding and serving the customer” is one thing. Walking that talk is another. And ...

Fake Brands Kill Real People

Business Challenge:  Counterfeiting doesn’t just hurt a brand’s revenue; it causes systemic corruption, crime and murder. Imagine then, what ...

I Love New York, All of It

Business Challenge:  The branding of I Love NY, famous as it was, made you think of New York, ...

Black Belt Financial

Business Challenge: In the wake of 2008 financial collapse, GlobeOp, a software admin platform for hedge funds,