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Escape Velocity: The Outlier

Business Challenge: Get everyone at sales summit pumped up for new year and this maturing start-up’s “Escape Velocity” ...

Art of Branding

Business Challenge: GlobeOp, a financial technology platform, was plateauing in its core business, small- to mid-sized hedge funds. It ...

Wynn Wynn

Business Challenge: When Steve Wynn built his flagship Las Vegas brand, he wanted to attract an upscale consumer who ...

Eat This, Fat Boy

Business Challenge: Introduce the first “cruiser” in BMW’s 100-year history. The category of motorcycle dominated by Harley Davidson, particularly ...
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