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I’m Your Customer, But I am Also Me

Business Challenge: Differentiate this enterprise software tech brand from a sea of sameness and similar-sounding promises of superior technology that ...

Dear Brand, This is Me, Andrew

Business Challenge: Marketing oneself as “understanding and serving the customer” is one thing. Walking that talk is another. And customers are ...

Where the Magic Happens

Business Challenge: Lifetime Studios, located in Queens, had to win business away from studios located in Manhattan, where producers and their crews ...

Photographers Dream in B&W

Business Challenge: Introduce Ilford, a black-and-white photography brand, in Kodak-dominated U.S. market. Launch with $1 million budget and 0% of ...

The Hotel as Place That Inspires

Business Challenge: With a clutter of NYC hotels competing for a guest’s dollar, The Time Hotel had to differentiate itself ...

Reach Them in Their Deepest Place

Business Challenge: Create the pilot program for a 12-15 year old, youth-clothing brand called Underground, a licensed agreement with the ...
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