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Healthcare That’s Quicker to the Heart

Business Challenge: The admittedly boringly academic University of Pennsylvania Health asked me to help their brand: 1. Connect and show real ...

Rising Above the Annual Reports

Business Challenge: GlobeOp, a hedge fund technology software platform, was on a mission to rise above its competitors. Not by its ...

Dear Brand, This is Me, Tina

Business Challenge: Marketing oneself as “understanding and serving the customer” is one thing. Walking that talk is another. And customers are ...

Ever Tasted a $30 Billion Cupcake?

Business Challenge: Break through the competitive clutter in the busy time of December holidays, to keep the relationship warm for ...

Wynn Wynn

Business Challenge: When Steve Wynn built his flagship Las Vegas brand, he wanted to attract an upscale consumer who knew the ...

Eat This, Fat Boy

Business Challenge: Introduce the first “cruiser” in BMW’s 100-year history. The category of motorcycle dominated by Harley Davidson, particularly known for ...
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