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I Love New York, All of It

Business Challenge:  The branding of I Love NY, famous as it was, made you think of New York, the City. ...

Black Belt Financial

Business Challenge: In the wake of 2008 financial collapse, GlobeOp, a software admin platform for hedge funds, saw opportunity

You Think You Know Me, Really?

Business Challenge: Marketing oneself as “understanding and serving the customer” is one thing. Walking that talk is another. And customers are ...

Come With Me: Customer Journey

Business Challenge: Increase understanding of product. Demonstrate simply and entertainingly, how the social media platform works for brand and consumer.

Is Your Financial Expert in Sync?

Business Challenge:  In the wake of 2008 financial collapse, GlobeOp, a software admin platform for hedge funds, saw opportunity to capitalize ...

Sexy Is

Business Challenge: Create a brand’s intro awareness by breaking through holiday clutter of over-sexed cologne spots.  Target: Women as the primary ...
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