Next time you’re considering a visual for, well, absolutely anything representing your brand, consider the difference between the two responses:
Ask yourself, will it:
1. Stand Out from the 1,000s of images they will see today?
2. Stop+Engage them in feeling, thinking, and supporting an action you want them to take?
3. Make an Impact, such that they recall it and talk later about…you?
Quick: Which images below elicit in you that Wow feeling you want at every touch point in your prospect’s experience?