Enjoyed our lunch at MJ’s in Grand Central, and how we identified a big truth: some critical values that drive revenue can’t be measured by traditional economics. For them, we need a different behavioral economics tool: an Internal Marketing Compass that points to our brand’s internal values of style, detail, emotion, discovery, trust, wow factor, and integrity. We also agreed that we still and always will require measurable hard data — an External Marketing Compass. So, there we have it: Two-Compass Marketing to guide the yin-yang of a brand’s value system, and to drive revenue. I like it. Let’s dashboard it and run with it.