Business Challenge:  Counterfeiting doesn’t just hurt a brand’s revenue; it causes systemic corruption, crime and murder. Imagine then, what if there were a one-time gathering of the leading global brands, together in one room in Washington, D.C., to finally do something about the counterfeiting of their logos and design on cheap replicas of their products, stealing billions in revenue. You know, those $10,000 Rolex watches for $50 to $100 or whatever you’ll pay to a street vendor.
Target:
Consumers of leading brands, worldwide
Customer Insight: 
People are in a fog about this: they think it’s a harmless crime buying fake stuff…even a nice thing in that they are giving money to a poor little guy on the street trying to make a buck. They have no idea of what’s really going on, but when they are
told the fact, the dark truth, they are shocked and say they would feel terrible, and in compliance with facilitating crime rings involved in drugs and violence.
Strategy:
Position counterfeit brands as killing tools, like drugs and guns.  
Creative Solution:
Video as shock therapy. Graphically show people that they are unintentionally supporting violent crime. Galvanize brands to co-fund a public-service campaign to persuade the public and its local governments of the un-spoken horrors and tragedy of this “victimless” crime.
Business Value:
Stop the revenue bleeding through unprecedented scale of worldwide brands  in a cooperative media buy.

To set up a meeting and learn more, contact janzlotnick@gmail.com

 

To set up a meeting and learn more, contact janzlotnick@gmail.com