Sexy Is

Business Challenge
Create a brand’s intro awareness by breaking through holiday clutter of over-sexed cologne spots.

Target
Women as the primary gift giver, and men in after-holiday market.

Customer Insight
Sexy, sexiness, can be something more privately understood, appreciated and nurtured.

Strategy/Brand Positioning
Sexy is playful. Position as playfully innocent, apart from the oversexed sea of sameness.

Creative Solution
Sexy in a playfully romantic, innocent way of boy meets girl in a game of hide and seek.

Results and Business Value
Increased awareness and sales in a crowded holiday market of longtime, well-established colognes.

To set up a meeting and learn more, contact janzlotnick@gmail.com