Business Challenge: Create a brand’s intro awareness by breaking through holiday clutter of over-sexed cologne spots. 
Target:
Women as the primary gift giver, and men in after-holiday market.
Customer Insight:
Sexy, sexiness, can be something more privately understood, appreciated and nurtured. 
Strategy:
Position brand as something different, cooler in its own more innocent sexiness, than the oversexed sea of sameness.
Creative Solution: 
Differentiated Timberline as sexy in a playful romantic innocent way of boy meets girl in a game of hide and seek.
Business Value: 
Achieved sales success in a crowded holiday market of longtime, well-established colognes.

 

To set up a meeting and learn more, contact janzlotnick@gmail.com

To set up a meeting and learn more, contact janzlotnick@gmail.com