Business Challenge: Authenticate our brand promise of helping brands know their customers better.
Target: Internal, and for all guests (clients, prospects, stakeholders)
Customer Insight: People see the benefit and value of their stories when it’s the first thing a customer/client learns.
Strategy: Position this tech brand as human-first, customer-first. Even, and especially, starting at home, in the brand itself.
Creative Solution: Extend brand authentically into the culture of the work place. Help employees and guests feel the culture by knowing who we are as people. Tell our stories simply in a human-touch way.
Business Value: Sprinklr’s employees help their clients understand customers deeper, more intuitively. But not just through technology. Through empathy. So, this helped everyone know and celebrate our employees’ stories. Walk the talk. Walk the talk.
To set up a meeting and learn more, contact janzlotnick@gmail.com
To set up a meeting and learn more, contact janzlotnick@gmail.com