Business Challenge: Demonstrate how a complex social media technology works so prospect not only understands, but gets excited about how it can be applied to their own needs.
Target: Digital practitioners, CMOs, CTOs
Customer Insight: They didn’t need to know how technology “technically” worked, just how it “practically” applied to their needs.
Strategy: Position technology as an easy set of connected blocks in a physical form.
Creative Solution: Create a set of blocks in a cool, intriguing, artisan-crafted tabletop artifact.
Business Value: Immediately broke through the tech-fog and made it fun to understand and apply the platform to real business needs and revenue growth.
To set up a meeting and learn more, contact janzlotnick@gmail.com
To set up a meeting and learn more, contact janzlotnick@gmail.com