Business Challenge: When Steve Wynn built his flagship Las Vegas brand, he wanted to attract an upscale consumer who knew the value of the overall customer experience over winning in the casinos.  
Target:
High-end spenders who come to Las Vegas; secondarily, non-Vegas travelers who seek out exceptional travel experiences. 
Customer Insight:
Customer service was more important than winning at the casinos.
Strategy:
 Positioned Wynn casino hotel as a win-win customer experience.
Creative Solution:
Simple, visually expressive “story” snapshots of the brand’s focus a refined, artisan level of detail and attention.
Business Value:
Awareness of and heightened respect for brand will bring in high rollers and upscale spenders.

To set up a meeting and learn more, contact janzlotnick@gmail.com

 

 

To set up a meeting and learn more, contact janzlotnick@gmail.com