Wynn Wynn

Business Challenge
When Steve Wynn built his flagship Las Vegas brand, he wanted to attract an upscale consumer who knew the value of the overall customer experience over winning in the casinos.

Target
High-end spenders who come to Las Vegas; secondarily, non-Vegas travelers who seek out exceptional travel experiences.

Customer Insight
Customer service was more important than winning at the casinos.

Strategy/Brand Positioning
Service is the big win. Positioned Wynn casino hotel as a win-win customer experience.

Creative Solution
Simple, visually expressive Story snapshots of a refined, artisan level of detail and attention.

Result and Business Value
Awareness of and respect for brand by high rollers and upscale spenders.

To set up a meeting and learn more, contact janzlotnick@gmail.com