The thought bubbles above your customer’s head at every touchpoint:
Do you even know who I really am? How is this relevant to me right now?

Context, not content, is the new king. What do you think is more effective for your sales: If your customer recalls your message….or recognizes it?

Try this “Recall vs Recognition” test.
Let’s say I asked you to remember this list of words: Table, Pear, Window, Apple, Chair, Orange, Fork, Mango. Ok, now, later today, or next week, I ask you to reconstruct the list from memory. How do you think you’d do? That’s a “Recall” memory task.

Now, let’s add Context to the test: I take you into a kitchen or a restaurant or a market ever so briefly and you instantly experience the place. The smells, the colors, the sounds, the people shopping and eating. Then I ask you, again, What items were on the list I showed you? Think you’d do better? Yep, by a lot. That is  a “Recognition” memory task.

Recognition is easier than recall because it employs the X factor: Context. And context helps your brain get to it, through all the data overload, to something real and relevant you know and can trust.