Screen Shot 2016-04-10 at 10.39.53 AMRecognition Is Easier Than Recall. And why does this matter to your work?

Let’s say I asked you to remember this list of words:
Apple
Table
Peach
Window
Chair
Pear
Orange
Fork
Mango

Ok? And then later on I asked you to reconstruct the list from memory. That is called a “recall” memory task. Now let’s say I bring you into a kitchen and ask you what items in the kitchen were on the list. That is called a “recognition” memory task.

Recognition is easier than recall – Recognition is easier than recall. Recognition makes use of context. And context can help you remember. So, if you’re writing to persuade, and leaving out context, well…you get the picture: your reader ain’t.

What do you think? How do more modern interfaces — like the ones you create every day if you’re interfacing with a customer — make less use of recall and more use of recognition?

Read more: http://www.businessinsider.com/100-things-you-should-know-about-people-part-2#recognition-is-easier-than-recall-43#ixzz1wjqUvCkT

Latest Update: Jun 05, 2016