No time for anything but a stock image or the same old words for your presentation? Try re-imagining the look of the text or image. Here’s the thing: Our brains are constantly scanning the environment, looking for anything that is dangerous. This also means that the unconscious mind is looking for anything new or novel. We not only respond to the unexpected customer experience, we crave it. And we love the brand that offers it to us.
Source: The Journal of Neuroscience