Featured FIVE CREATIVE MINDSETS (TO SHIFT).

FIVE CREATIVE MINDSETS (TO SHIFT). Mindset #1 (to Shift): Create for Gen Z, Millennials, Tech, et al. Please, no. In trying too hard to be au courant or category-conscious, you can fall into the rut of pigeonholing and demagoguing on demographics. Human beings tend to be a beautifully messy, mixed bag ...

The Branding Process I Used to Help Create $4.1B Shareholder Value for Three Companies

The $3 billion represents the global hyper growth for Grapeshot, Sprinklr, and GlobeOp, where I headed branding, respectively, from 2009 to 2018. The $3,14,000,000 Result ✓ Grapeshot, purchased by Oracle, $320,000,000 (million) ✓ GlobeOp, by SS&C, $1,000,000,000 (billion) ✓ Sprinklr, currently valued at $1,820,000,000* (billion) *valued at $80 million when ...

How Your Customer Sees You (or Doesn’t) and Trusts You (or Not)

Isn’t it weird how this works? You’re on an overcrowded street in the city, in a sea of people, when you suddenly, unexpectedly, out of the hundreds of faces in your visual field, see the one face of someone you know. Not only do you recognize them immediately, you also ...

GlobeOp: Be Confident, $1B Confident

Result AuA (assets under admin) 71% to $187B. Revenue 41% to $221.3MM. Stock value 142% $1.0B acquisition by SS&C. Business Challenge At 10 years of steady growth, GlobeOp leadership, including BOD, was not satisfied with its marketing-sales synergy…nor how it was positioned to maximize value for acquisition. Customer Insight Technology ...

The Sweet Round of Her Thumb

Riding a relentless conveyer belt of people on Fifth Avenue in midtown Manhattan, I had to stop and step aside to stare at a reflection on a storefront’s glass window. It was of a woman lifting her child playfully on a beach — mirrored from an advertisement on the side of a bus ...

Brand Takeaway #1

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou ...

I Love My Dad

A boy tells the story of his father returning to work after battling cancer. And a hospital emerges as a friend, neighbor, and hero. ...