Tag: chief marketing officer

HomePosts tagged “chief marketing officer”

Pizza Verdi

How will you change my world? The suspense is killing me… A pizza, a knife, and a little opera. A seemingly routine pizza delivery escalates into a tense game of cat-and-mouse. A quintessential New York tale. And the art of remarkable storytelling.  A short film by Gary Nadeau.   Pizza ...

Brand Takeaway #1

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou ...

CEOs: Two-Compass Marketing

Dear CEO, We established that revenue growth is linked to two sets of values: 1. The Internal Marketing Compass, pointing us true north to our brand’s internal values of style, detail, emotion, discovery, trust, wow factor, and integrity. And 2. The External Marketing Compass, pointing us to our measurable external values of social ...

CEOs: Internal Marketing Compass

Dear CEO, Enjoyed our lunch at MJ’s in Grand Central, and how we identified a big truth: some critical values that drive revenue can’t be measured by traditional economics. For them, we need a different behavioral economics tool: an Internal Marketing Compass that points to our brand’s internal values of style, detail, emotion, ...

Kitchen Financials: Keynesian Economics

Where do you get the best picture of life’s most difficult concepts, in the classroom or in the kitchen? Stirring the Pot of Keynesian Economics In The Classroom… John Maynard Keynes’s book, The General Theory of Employment, Interest and Money, launched the macro-economic idea that government spending is the best ...

Hiring and COO’ng

Are you a writer or editor? Focused on building a company or a team? Hire those who share "First Principles"? Know four leading indicators of undiscovered talent? Check out this interview. Don't worry if it's not exactly your industry. There are nuggets here that apply to all. See if you ...

Kitchen Financials: The Sticky Derivative

Where do you get the best picture of life’s most difficult concepts, in the classroom or in the kitchen?   The Sticky Business of Financial Derivatives   In The Classroom… Broadly defined, a financial derivative is a contract whose value is tied to something else. Such as a stock, bond, ...

GlobeOp: The Color of Branding

Can you name each currency? Answers below. The color of branding is money. And money follows performance. As CMO, Jan raised GlobeOp’s brand profile, helping grow AuA 71% to $187 billion, revenue 41% to $221.3 million, and stock value 142%, leading to $1bn acquisition. Contact Jan: 973.454.8536 or janzlotnick@gmail.com See ...

I Love My Dad

A boy tells the story of his father returning to work after battling cancer. And a hospital emerges as a friend, neighbor, and hero. ...

Dickens, Ghosts and Me

Maureen Dowd wrote a column about this time of year as it relates to Charles Dickens, ghosts and to me, the reader.  I wrote in reply that it is in these uncommonly quiet days of uninterrupted moments, this oddly singular time to myself with its disarming quality of unbusied mornings ...

Through Ira’s Looking Glass

  You’ve got your stack of books and magazines to go through for the holiday break. Well, they can wait. These are the stories that will flip that switch inside you. And the incomparable storyteller, Ira Glass, to get you started. \”American Lives\” \”American Lives\” ...

Midnight in Montclair

I found myself smiling and just enjoying that “Woody was back.” In anticipation, I even bought candy at a “nostalgia” candy store (Turkish Taffy, Clark Bar, Bit-O-Honey). I also took pleasure in finding that the audience was back, too. In a tiny theater in Montclair, NJ, there was a different ...