How Your Customer Sees You (or Doesn’t) and Trusts You (or Not)

Isn’t it weird how this works? You’re on an overcrowded street in the city, in a sea of people, when you suddenly, unexpectedly, out of the hundreds of faces in your visual field, see the one face of someone you know. Not only do you recognize them immediately, you also ...

The X Factor of Trusted, Effective Content: ConteXt

          The thought bubbles above your customer’s head at every touchpoint: Do you even know who I really am? How is this relevant to me right now? Context, not content, is the new king. What do you think is more effective for your sales: If your ...