Try not to become a person of success but rather to become a person of value. ~ Albert Einstein To be or not to be, that is the question. ~ William Shakespeare To Be or Not to Be. Before all your To Do’s, check or create your To Be list ...

THE TRUST TEST. Email or phone or….? Which tool do you use to win the trust of your customer, and a sale? Forty-eight graduate business students were given $89 in a study on lying online. They had to tell their partners about the money — and how much they were going ...

My team and I were sitting at the pub, rethinking an approach to a client’s customer-rewards program. So, we looked at a seminal study in the Journal of Personality and Social Psychology. It validated our counterintuitive notion of loyalty and compensation. And, ah, inspired another round as we brainstormed with crayons on ...

  The “Pale Blue Dot” photograph captured by the Voyager 1 (NASA/JPL). Seen from about six billion kilometers, Earth appears as a tiny dot (the blueish-white speck approximately halfway down the brown band to the right…your eye will see it if you let it). The image, composed of 640,000 individual pixels, depicts Earth, a mere 12% ...

“What we need around here is a pair of hands.” Have you ever heard that casual, intellectually and emotionally detached comment to describe the need for an art director or designer (implicitly, cheap and fast)?  To the creative being — art director, designer, et al— reducing their process to just that, ...