Tag: financial

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The Name Came to Us Pretty Quickly.

Maybe it was the sunset and balmy evening on the rooftop bar in Manhattan… …but the name came to us pretty quickly: The Exit Brand. Based on the common value thread of our client success stories — $3.14B in sales and investor growth — and our way of exiting the ...

The Branding Process I Used to Help Create $4.1B Shareholder Value for Three Companies

The $3 billion represents the global hyper growth for Grapeshot, Sprinklr, and GlobeOp, where I headed branding, respectively, from 2009 to 2018. The $3,14,000,000 Result ✓ Grapeshot, purchased by Oracle, $320,000,000 (million) ✓ GlobeOp, by SS&C, $1,000,000,000 (billion) ✓ Sprinklr, currently valued at $1,820,000,000* (billion) *valued at $80 million when ...

Market Like Water

People seek not just to buy, but to buy into a feeling, a sense of trust that “you took the time to really know me.” These are the cases that clients like to discuss when rethinking their branding to better connect with customers. Like water for a parched soul. *** GRAPESHOT: The “Get to It” ...

Write This Down (on paper): TRUST

THE TRUST TEST. Email or phone or….? Which tool do you use to win the trust of your customer, and a sale? Forty-eight graduate business students were given $89 in a study on lying online. They had to tell their partners about the money — and how much they were going ...

GlobeOp: Be Confident, $1B Confident

Result AuA (assets under admin) 71% to $187B. Revenue 41% to $221.3MM. Stock value 142% $1.0B acquisition by SS&C. Business Challenge At 10 years of steady growth, GlobeOp leadership, including BOD, was not satisfied with its marketing-sales synergy…nor how it was positioned to maximize value for acquisition. Customer Insight Technology ...

How Your Sales Depend on the Story of Ben

You know things. Like how storytelling is the way we’re wired to learn. To communicate. To empathize.  Yep, to sell, our ideas, our dreams. You can’t sell it if you can’t tell it. It’s just part of our human DNA: 1. We learn (far faster) 2. and retain (far longer) 3. Through ...

Jan Zlotnick

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Top Dance Routine Ever?

Imagine a dance routine in a 2082 version of Dancing with the Stars. Think it would blow you away compared to today? Now, check out this from the same 70-year time span…going back in time. Think it could possibly still be one of the greatest dance routines ever? You decide. ...

Nice vs Wow

Next time you’re considering a visual for, well, absolutely anything representing your brand, consider the difference between the two responses: “Nice”       or “Wow”     Ask yourself, will it: 1. Stand Out from the 1,000s of images they will see today? 2. Stop+Engage them in feeling, thinking, and supporting ...

CEO: Know Thy Social Self

It’s not “social  media” that CEOs need concern themselves. It’s more a common sense leadership thing about knowing one’s self and one’s company’s Social Self.  A company’s Social Self can be a revenue-influencing metric that shows a CEO the comparative values between its company and its competitors when and how ...

Gladwell’s Secret Sauce

I have to bring us back to this classic Gladwell. It remains deliciously relevant to seeking a universal answer for making customer X satisfied with product or service Y. Don’t fret over the length of this talk. Malcolm Gladwell makes it fly. ...

Diving for Happiness

I don’t just want to be where my prospects are. I want to make their experiences there better.   ...

Fake Brands Kill Real People

How does an “innocent” public keep drug cartels and terrorists in business? By thinking it is doing no harm when buying counterfeit brands. So, when Prada, Versace, Dolce & Gabbana, Ray-Ban, Coach, Gucci, et al, gathered in Washington, D.C. for the Anti-Counterfeiting Coalition, they were presented the problem, and marketing ...