Tag: revenue brand awareness

HomePosts tagged “revenue brand awareness”

Five Creative Rules (to Break)

Rule 1 (to break): Create for “Millennials.” The $200b-spending 18-34 year-old does shape marketplaces, as the Baby Boomer still does. But, don’t let them shape your creative concept. In trying to be au courant, you may fall into an old rut of pigeonholing by demagoguing on demographics. Millennials are, as human beings ...

Brand Takeaway #1

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou ...

CEOs: Two-Compass Marketing

Dear CEO, We established that revenue growth is linked to two sets of values: 1. The Internal Marketing Compass, pointing us true north to our brand’s internal values of style, detail, emotion, discovery, trust, wow factor, and integrity. And 2. The External Marketing Compass, pointing us to our measurable external values of social ...

CEOs: Internal Marketing Compass

Dear CEO, Enjoyed our lunch at MJ’s in Grand Central, and how we identified a big truth: some critical values that drive revenue can’t be measured by traditional economics. For them, we need a different behavioral economics tool: an Internal Marketing Compass that points to our brand’s internal values of style, detail, emotion, ...

Kitchen Financials: Keynesian Economics

Where do you get the best picture of life’s most difficult concepts, in the classroom or in the kitchen? Stirring the Pot of Keynesian Economics In The Classroom… John Maynard Keynes’s book, The General Theory of Employment, Interest and Money, launched the macro-economic idea that government spending is the best ...

Hiring and COO’ng

Are you a writer or editor? Focused on building a company or a team? Hire those who share "First Principles"? Know four leading indicators of undiscovered talent? Check out this interview. Don't worry if it's not exactly your industry. There are nuggets here that apply to all. See if you ...

Kitchen Financials: The Sticky Derivative

Where do you get the best picture of life’s most difficult concepts, in the classroom or in the kitchen?   The Sticky Business of Financial Derivatives   In The Classroom… Broadly defined, a financial derivative is a contract whose value is tied to something else. Such as a stock, bond, ...

GlobeOp: The Color of Branding

Can you name each currency? Answers below. The color of branding is money. And money follows performance. As CMO, Jan raised GlobeOp’s brand profile, helping grow AuA 71% to $187 billion, revenue 41% to $221.3 million, and stock value 142%, leading to $1bn acquisition. Contact Jan: 973.454.8536 or janzlotnick@gmail.com See ...

I Love My Dad

A boy tells the story of his father returning to work after battling cancer. And a hospital emerges as a friend, neighbor, and hero. ...