The Branding Process I Used to Help Create $4.1B Shareholder Value for Three Companies

The $3 billion represents the global hyper growth for Grapeshot, Sprinklr, and GlobeOp, where I headed branding, respectively, from 2009 to 2018. The $3,14,000,000 Result ✓ Grapeshot, purchased by Oracle, $320,000,000 (million) ✓ GlobeOp, by SS&C, $1,000,000,000 (billion) ✓ Sprinklr, currently valued at $1,820,000,000* (billion) *valued at $80 million when ...

Your “To Be or Not to Be” List

Try not to become a person of success but rather to become a person of value. ~ Albert Einstein To be or not to be, that is the question. ~ William Shakespeare To Be or Not to Be. Before all your To Do’s, check or create your To Be list ...

Write This Down (on paper): TRUST

THE TRUST TEST. Email or phone or….? Which tool do you use to win the trust of your customer, and a sale? Forty-eight graduate business students were given $89 in a study on lying online. They had to tell their partners about the money — and how much they were going ...

Shifting from Loyalty to Relevance

                SHIFT FROM LOYALTY TO RELEVANCE. Ok, so you want customers who are loyal to you. Well, you can’t always get what you want., but, as you know, if you try sometime, you just might find… You get what you need when you ...

GlobeOp: Be Confident, $1B Confident

Result AuA (assets under admin) 71% to $187B. Revenue 41% to $221.3MM. Stock value 142% $1.0B acquisition by SS&C. Business Challenge At 10 years of steady growth, GlobeOp leadership, including BOD, was not satisfied with its marketing-sales synergy…nor how it was positioned to maximize value for acquisition. Customer Insight Technology ...

The X Factor of Trusted, Effective Content: ConteXt

          The thought bubbles above your customer’s head at every touchpoint: Do you even know who I really am? How is this relevant to me right now? Context, not content, is the new king. What do you think is more effective for your sales: If your ...

Brand Takeaway #1

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou ...

I Love My Dad

A boy tells the story of his father returning to work after battling cancer. And a hospital emerges as a friend, neighbor, and hero. ...