THREE BRANDING MINDSETS (TO SHIFT). Mindset #1 (to Shift): Place Your “Message Stack” Above All. No, not “above all.” The message stack is vital and valued to your marketing and sales. Indeed, it is the bathwater you keep fresh, clean and healthy, tracking ...

Riding a relentless conveyer belt of people on Fifth Avenue in midtown Manhattan, I had to stop and step aside to stare at a reflection on a storefront’s glass window. It was of a woman lifting her child playfully on a beach — mirrored from an advertisement on the side of a bus ...