Tag: storytelling

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How Your Sales Depend on the Story of a Little Boy Named Ben…

  No matter how game-changing the idea you’re pitching — you’re at the mercy of the dreaded Paradox of The Brilliant Idea Theory, which states: The more brilliant the idea, the less brilliantly it tends to be explained and understood. You can’t sell it if you can’t tell it. So, it goes to logic to Tell ...

Through Ira’s Looking Glass

  You’ve got your stack of books and magazines to go through for the holiday break. Well, they can wait. These are the stories that will flip that switch inside you. And the incomparable storyteller, Ira Glass, to get you started. \”American Lives\” \”American Lives\” ...