I have two sons on the morphing edge of things; one at Google, the other at BBC America. And it helped to serve as CMO in two transforming industries, financial and healthcare. I see the emerging CMO as the business leader who, one marketing plan at a time, has a significant role in nothing less than evolving a freer, more informed, trusting, interactive global consumerism.
The CMO role isn’t dying; it is wonderfully regenerating, as does any enduring eco-system. With an opportunity to thrive by seeing around corners faster, smarter, more strategically and creatively for CXO and stakeholders. By presenting persuasive data on both internal and external values. Always with the customer’s trust, and business, at stake.