Butterfly

I have two sons on the morphing edge of things; one at Google, the other at BBC America. And it helped to serve as CMO in two transforming industries, financial and healthcare. I see the emerging CMO as the business leader who, one marketing plan at a time, has a significant role in nothing less than evolving a freer, more informed, trusting, interactive global consumerism.

The CMO role isn’t dying; it is wonderfully regenerating, as does any enduring eco-system. With an opportunity to thrive by seeing around corners faster, smarter, more strategically and creatively for CXO and stakeholders. By presenting persuasive data on both internal and external values.¬†Always with the ¬†customer’s trust, and business, at stake.

For the whole story, see Stage 1 and Stage 2.

Latest Update: Jun 05, 2016