I was holding my coffee cup, standing next to a physically challenged little girl with her mother, looking at the perfect body of a mannequin in a store window…and I remembered this video.

Aren’t we all looking for the same thing and just seeing it differently?
Until we see it, until we get it, together?

Ever look at mannequins beautifully dressed in a store window and feel like you found or were wishing for the perfect “you”? What if you saw a disabled mannequin? Figures with scoliosis or brittle bone disease modeling the latest fashions? One with shortened limbs, the other with a malformed spine?

What if you were that disabled person to see your form in that public window normally reserved for the “perfect” body? This campaign was conceived for International Day of Persons with Disabilities by Pro Infirmis, an organization for the disabled. Entitled “Because who is perfect? Get closer,” it was designed to provoke reflection on the acceptance of people with disabilities.

The figures are life-sized, three-dimensional representations of Miss Handicap 2010, Jasmin Rechsteiner, radio presenter and film critic Alex Oberholzer, track and field athlete Urs Kolly, blogger Nadja Schmid and actor Erwin Aljukic.

“We often go chasing after ideals instead of accepting life in all its diversity. Pro Infirmis strives especially for the acceptance of disability and the inclusion of people with disabilities.” — Mark Zumbühl, Pro Infirmis Executive Board

I felt people seeing the same beautiful thing they all wanted…together.

Also published on Medium | Director: Alain Gsponer | Music: Lost At Sea by Dave Thomas Junior

Latest Update: Jul 03, 2016