According to neuroscience studies, Inattention Blindness or Change Blindness may be the reason your prospects miss stuff, even large changes, in their visual field. Here’s an experiment that shows you how this works.
Something you want your prospect to see in your content may be essentially invisible to them. Especially when they refresh a screen and miss one change to it. Your customer may not even realize they are looking at a different screen. So, keep in mind, that in their minds, what happens in their visual field doesn’t mean they are consciously aware of it.
Here is a change blindness experiment that makes the point:
Originally published by Weinschenk Institute