Campaigns

Recent Blog Posts

03May

Google’s Seven Bridges Theory

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Can you guess how the drawing on the left and the Seven Bridges of Koenigsberg have inspired Google’s map routing?... Read More →
02May

Define Brand Strategy and Strategist

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Strategy is the single driving cue. With this cue, you have a clear direction. It lights the way. Sets your... Read More →
17Apr

Try the Unexpected to Boost Purchase Behavior

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To rethinkĀ a customer-rewards program for a client, I thought about an art teacher who wanted to encourage her students to... Read More →
12Apr

Before You Write Ad or Tweet, Check Your “To Be” List

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Try not to become a person of success but rather to become a person of value. ~ Albert Einstein To... Read More →
03Apr

How to Spot a Weak Leader in Disguise.
With a guest appearance by Jerry Seinfeld.

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Don’t be fooled by the weak leader in strong-leader disguise. They will start to look quite silly when you come... Read More →
16Mar

COO Role in Hiring and Team Building

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Are you a writer or editor? Focused on building a company or a team? Hire those who share “First Principles”?... Read More →
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