THREE MARKETING MINDSETS (TO SHIFT).

Mindset #1 (to Shift): Write Marketing Plan Before Getting Brand/Creative Involved.
Great marketing doesn’t just happen by opening the lid of a creative box, throwing in the plan and hitting an “On” button. The creative fire that forged the brand keeps sparking right into the marketing plan. Creatives are fuel to the engine. Exhilaration to the customer. Rev to revenue.

Mindset #2: There is no Mindset #2
Mindset #3: See Mindset #2

So, hey, regarding the trilogy of posts on Creative, Branding and Marketing,
do you, too, have this passion to create from what you need to break?