Rule 1 (to break): Create Marketing Plan Before Getting Brand/Creative Involved.
Nah. Don’t wait. Break this rule. Break its door down if you have to, but get Creative in the room. Differentiating, ROI marketing doesn’t just happen by opening the lid of a creative box, throwing in the plan and hitting the “On” button. (Talk about top-down, operationally, being an authentic, human brand!). The creative fire that forged the brand ought to keep sparking right into the marketing plan. Your team’s strategic-creative souls are fuel to the engine. Exhilaration to the customer. Rev to the revenue.
Rule 2: There is no Rule #2
Rule 3: See Rule #2