Business Challenge: Differentiate this enterprise software tech brand from a sea of sameness and similar-sounding promises of superior technology that give customers a better way to operate and go to market.
Target: 
Digital/Social Media directors and practitioners and CTOs (with an eye to the C-level)
Customer Insight:
Enterprise brands and their customers crave empathy+human touch amidst the routine of digital big data.
Strategy:
Position Sprinklr as the one that helps brands “create experiences they love” through the core belief that “people never forget how you make them feel.” 
Creative Solution:
Created an oversized, high-quality magazine format “Big Book” sent by mail, presented in person at the start of a meeting or as takeaway, and displayed casually as a cultural artifact around each office, office. Purposely non-tech, very human, high-touch introduction in a tactile and immersive form with few, pointed messaging copy — an experience that couldn’t be shelved with typical brochures, but compelled one to look and share now.  
Business Value:
Broke through clutter; established brand as human first, customer-first…separating it from the competition and begging the question of what kind of technology can do this?!

To set up a meeting and learn more, contact janzlotnick@gmail.com

To set up a meeting and learn more, contact janzlotnick@gmail.com