Business Challenge
At 10 years of steady revenue growth, GlobeOp was successful, but not satisfied with how it was positioned for maximizing its value to customers and to investors for acquisition or IPO. The CEO and COO recognized that as great as its technology was, and would continue to be invested in, its brand needed to be Felt as a leadership brand for greater marketing traction and to elevate sales and shareholder value.
Target
Digital practitioners, CTOs, CFOs at purchase-minded hedge funds. And C-Level and BODs at acquisition-minded technology platforms. Analysts and media.
Objectives
1. Elevate Brand awareness and value by shareholders and customers in fin-tech sector
2. Increase Sales
3. Inspire and energize a more productive culture and its employees
Customer Insight
While technology superiority among brands was perceived as possible parity, the users and decision makers didn’t FEEL a connection that made them CONFIDENT between one brand and the other. With all the data available to these markets, the one missing “data point” was the emotional connection needed by the customer/client.
Strategy/Brand Positioning
Confidence. In its technology, in its people and services.
Creative Solution
Rebrand, from logo and tagline (Be Confident) to every marcom.
1. Brand framework (mission, vision, unique value proposition)
2. New logo/brand identity
3. Brand video
4. Global office, event and presentation experiences
5. Sales materials
6. Business cards and swag
7. Index and Product Demos
Results and Business Value
AuA (assets under admin) 71% to $187 billion
Revenue 41% to $221.3 million
Stock value 142%
$1Billion acquisition by SS&C.
To set up a meeting and learn more, contact janzlotnick@gmail.com
:15 sec version “Synchronized Swimming”
:15 sec version “Quantum Physics”
:15 sec version “Origami”
:15 sec version “Black Belt”
To set up a meeting and learn more, contact janzlotnick@gmail.com