Business Challenge: Marketing oneself as “understanding and serving the customer” is one thing. Walking that talk is another. And customers are sensitive to who walks the talk and who just talks it. 
Target:
Digital practitioners; VP and C-level decision makers
Customer Insight:
 Walking the talk shows authentic commitment to what a brand says it believes and stand for. 
Strategy:
Position brand as Real Life Authentic. A place of people who Walk the talk. Really. Be simple, real, and committed. It may take longer to do, require more care and expense, but when a customer comes casually upon a cultural artifact in your office or in a gift sent or presented without fanfare, it can be a far more powerful meme than any “marketing” piece intended for their eyes. One goes more direct to the heart. 
Creative Solution:
High-quality, artfully bound books, featuring the photography of the great photo-journalist, Martin Usborne, with text edited from conversations of  his raw interviews with real customers.Brand artifacts. Books, human touch points, picked up in the brand’s office, bespoke and speaking to its values and culture. This one is Andrew Dumas’ story. 
Business Value:
Presented in meetings or as a take-away gift or converted into digital videos for easy play by sales reps in meetings and presentations,  these remarkable experiences for clients showed that the brand walks the talk of knowing what really matters to customers — and has real empathy that can help enterprises to serve customers smarter and more relevantly.

To set up a meeting and learn more, contact janzlotnick@gmail.com

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To set up a meeting and learn more, contact janzlotnick@gmail.com