Business Challenge: Break through clutter of cold calls and emails to make a more personal connection with a prospect or client. 
Target: Digital and social-media practitioners, CMOs, CTOs
Customer Insight:  Prospects are inundated with emails and electronic communications. A human touch is felt in an oversized way and stays with them. 
Strategy: Position tech brand as human, interesting, fun to talk to and deal with.
Creative Solution: Handwritten Postcards. Think how the experience of receiving a handwritten note or letter is different, more meaningful, than an email or text. And how it feels to write one, from head and heart to pen to paper. And have a followup smile with the client or prospect with the fun of finding the brand’s logo in each local venue.
Business Value: Awareness and respect for brand. Human touch that led to more personal connections.

To set up a meeting and learn more, contact janzlotnick@gmail.com

Postcard Fan 2

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To set up a meeting and learn more, contact janzlotnick@gmail.com