Business Challenge: With more than 1,500 employees in more than a dozen offices worldwide, management/HR needed to help employees and culture bond, even as the brand grew geographically apart from its startup parent NYC headquarters.
Target: employees…and, not insignificantly, the clients and prospects who saw this playing. 
Customer Insight: Feeling like an island is isolating. Feeling part of a team is invigorating.
Strategy:
Position Sprinklr as one team under one brand: home, wherever you might be.
Creative Solution: Created a video that was compelling and a discovery: finding the logo in each locale. Give it a pace and musical sense of wit, whimsy and togetherness.
Business Value: Employees who sense each other’s comradery, feel each others collective purpose. This stimulates communication, trust and problem-solving, whatever the distances or national cultures. Externally, it gave clients a sense of pride about the brand’s growth and success.  Prospects seeing this video felt good about considering or being with a major player in the game.

To set up a meeting and learn more, contact janzlotnick@gmail.com

 

 

To set up a meeting and learn more, contact janzlotnick@gmail.com